Business Communication for Journal of Strategic Communication

Question: Discuss about theBusiness Communication for Journal of Strategic Communication. Answer: Introduction Business communication over the recent years has proved to be of undeniable importance when it comes to the success of any business entity (Meredith, 2012). Organizations should develop the best strategy that will enable them to communicate effectively with every stakeholder in the organization. This will ensure that the goals of the organization are well communicated and this will motivate the staff to work hard to attain them. This report is written to highlight the use social media in the workplace to communicate in IBM. Discussion There are various resources used, and they include; Digital communication in modern age The website will be very beneficial to the report because it highlights the importance of using digital communication strategies to communicate (Findsome Winmore, 2015). This helps in saving time, and this helps in ensuring that important decisions are made as quick as possible. Employing digital marketing will, therefore, ensure that IBM management can effectively communicate instructions to the subordinates quickly. This resource is reliable because the authors are associated with a reputable organization Findsome Winmore and the information is from an official website. The text is written for anyone with interest in digital communication. The information is explained in a transparent manner. The objective of the text is to explain the importance of digital communication. The website gives the required information and the data is up to date. Importance of digital communication. This is a website which highlights the importance of the use of social media to communicate. The resource states that there are various social media platforms which can be used to communicate (Kenneth, 2015). IBM can choose to use one of the following channels which include Whatsapp, Facebook, Twitter, Instagram and many others. This resource is reliable because the author of the magazine is Kenneth Burke and the text is published in a reputable magazine, Text Quest and published in an official website. The text is written for everybody who can read. The texts are also written in a transparent manner to suit the audience. The objectivity of the text is maintained throughout and the information is current and up to date. Social media communication in organizations. This is an academic journal which explains why organizations have opted to use social media to communicate. Social media is being used by many businesses to market their products and also create awareness about their activities (Macnamara, Zerfass, 2012). IBM has embraced social media platforms to market its products and services. This resource is reliable because the authors are Macnamara who is a professor at the University of Technology Sydney and Zerfass associated with the University of Leipzig. The text is published in a peer reviewed journal. The information is written for audience with interest in communication strategies. The text is very clear and transparent and does not deviate from the topic of discussion so as to maintain its objectivity. The information was written in 2012. Social media era. This is an academic journal which has been written to discuss why social media communication cannot be avoided in many organization nowadays (Malthouse, et al, 2013). Many organizations are using social media celebrities to market their products because the celebrities have a huge following which can help the firm increase its sales. Facebook, for instance, has sharing and tagging options which enables information spread easily. This resource is reliable because the academic journal was authored by Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E. and Zhang, M and they are associated with reputable institutions which include Northwestern University. The text is published in a peer reviewed journal which is written for audience with special interests in social media especially in customer relations management. The information is provided in a transparent manner. The text does not contain unnecessary information and it is up to date having been written in 2013. Social media strategies This is an academic journal written to explain how social media channels can be used to enhance good relations in an organization (Guffey, Loewy, 2012). The management can use messaging platforms such as Facebook messenger to issue strict instructions in a friendlier way by the use of emoji and this will ensure there is good relations between management and the subordinates. This resource is reliable because the authors are Guffey and Loewy who are associated with various reputable institutions which include the University of Illinois and many others. The information is published in a peer reviewed journal targeting the audience which has interest in business communication. The text is explained in a transparent way and has maintained its objectivity by being precise and straight to the point. The information provided is current as it was published in 2012. Conclusion. From the various resources discussed above, it is very clear that organizations have to switch to the use of social media to communicate. This is because implementing digital communication has proved to have many benefits which include saving time and resources and also ensuring that organizations can easily communicate instructions to their subordinates. IBM has embraced the use of social media to communicate, and the firm has enjoyed a lot of benefits. References Findsome, Winmore. (2015, September 24). findsomewinmore.com. Retrieved from www.findsomewinmore.com: https://www.findsomewinmore.com/its-national- punctuation-day-lets-talk-about-digital-communication/#.Wg7K32eWZ25 Guffey, M. E., Loewy, D. (2012). Essentials of business communication. Cengage Learning. Kenneth, B. (2015, December 7). textrequest . Retrieved from www.textrequest.com: Communication-prevalence-importance/ Macnamara, J., Zerfass, A. (2012). Social media communication in organizations: The challenges of balancing openness, strategy, and management. International Journal of Strategic Communication, 6(4), 287-308. Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., Zhang, M. (2013). Managing customer relationships in the social media era: introducing the social CRM house. Journal of Interactive Marketing, 27(4), 270-280. Meredith, M. J. (2012). Strategic communication and social media: An MBA course from abusiness communication perspective. Business Communication Quarterly, 75(1), 89-95. https://www.findsomewinmore.com/its-national-punctuation-day-lets-talk-about-digital-communication/#.Wg7K32eWZ25 www.textrequest.com: communication-prevalence-importance